Description

The City of Yorkton is seeking a dynamic and strategic Marketing Coordinator to join our Communications Division. This position will play a vital role in executing marketing initiatives that promote City services, programs, and events, while supporting internal departments and external partners. The successful candidate will be a creative thinker, skilled communicator, and digital marketing professional who thrives in a collaborative, fast-paced municipal environment. This position reports to the Communications Manager.

Requirements

Key Responsibilities

Marketing Strategy & Execution

Execute approved marketing plans and support the internal promotional needs.
Develop and implement digital marketing strategies to support communications plans across multiple projects.
Brainstorm and develop ideas for creative marketing campaigns that align with departmental and city-wide objectives.
Provide creative direction for the design and production of targeted advertising, promotional, and communication materials.

Digital Communications & Social Media

Support development and implementation of a coordinated approach for using emerging technologies and platforms (e.g., Facebook, Twitter, Instagram, blogs).
Coordinate digital content across City communication channels for optimal reach and engagement.
Develop digital content calendars for internal clients and departments.
Update the City’s social media accounts with accurate, timely content.
Engage the community by responding to comments, fostering discussion, and growing online audiences.
Generate and analyze reports on social media activity and marketing performance.
Provide training and coaching to City staff and Council members on social media messaging, digital tools, and best practices.

Internal & Departmental Coordination

Ensure consistent branding and messaging across all marketing materials and platforms used by the City.
Align departments around a shared communications standard and unified visual identity.
Provide internal communications within departments to clarify marketing roles and support staff in achieving communication goals.
Maintain inventory of marketing materials and order promotional resources as required.

Public Engagement & Outreach

Organize and participate in trade shows, special events, and public relations initiatives.
Conduct market research to assess public needs, behaviors, and communication preferences.
Support public engagement efforts through surveys, community meetings, and promotional outreach.
Provide support during emergency communications or crisis response situations.

Other Duties

Provide ongoing social media communications coaching and consultation to Council and City employees.
Assume additional responsibilities and duties as assigned.

Qualifications

Education & Experience:

Post-secondary degree or diploma in Communications, Public Relations and/or Marketing

Skills & Competencies:

Skill in the use of a computer with word processing, desktop publishing (e.g., Photoshop, illustrator and Quark)
Demonstrated ability in the creative conceptual design of targeted messages for various advertising and communication mediums.
Knowledge of methods and techniques used to measure the effectiveness of communication methods
Knowledge of media advertising principles and techniques, including conceptual design, creative development, production and scheduling.
Knowledge of facility operations and construction
Knowledge of current building technology for architecture, mechanical, electrical and structural disciplines
Demonstrated ability to prepare and implement communication plans, using a variety of promotional vehicles and techniques.
Ability to establish and maintain effective working relationships with co-workers, suppliers, the graphic industry and the media.
Considerable knowledge of graphics industry principles, including copywriting, layout and design, illustration, visual identity programs, photography, typography, pre-press production and printing, audio-visual, signage and displays.
Ability to work under pressure of deadlines
Ability to maintain confidentiality