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Description

If you are committed to public service, enjoy collaborating with others, share our values and have a desire to learn and grow, join The City of Calgary. City employees deliver the services, run the programs and operate the facilities which make a difference in our community. We support work-life balance, promote physical and psychological safety, and offer competitive wages, pensions, and benefits. Together we make Calgary a great place to make a living, a great place to make a life.

The City is committed to fostering a respectful, inclusive and equitable workplace which is representative of the community we serve. We welcome those who have demonstrated a commitment to upholding the values of equity, diversity, inclusion, anti-racism and reconciliation. Applications are encouraged from members of groups that are historically disadvantaged and underrepresented. Accommodations are available during the hiring process, upon request.

As the Green Line Web & Digital Planner you will be part of a dynamic team and report to the Senior Manager, Public Relations and Partnerships. In this role you will develop, implement, and evaluate digital strategies in this fast-paced environment. Primary duties include:

Give advice and recommendations on digital tactics for the website to help Green Line achieve marketing and communications goals.
Proactively identify areas of improvement or innovation and create and execute approved plans.
Manage planning and execution of your web strategies, directing third-party or City resources when expanded delivery expertise is required in UX, design and development.
Work collaboratively across the team to develop compelling web content to support the evolving needs of this mega infrastructure project.
Use web analytics, customer surveys and 311 call data to measure and evaluate the effectiveness of your strategies and plans.
Write high-performance web content using best practices, search engine optimization (SEO), plain language and brand guidelines.
Stay up to date on emerging trends in SEO, content design, dynamic content, meta data, and accessibility.
Manage and maintain the internal SharePoint site for all employees and contractors.

Requirements

Qualifications

A completed two-year diploma such as Digital Communications & Media diploma or a related field and at least 8 years of progressive experience in areas such as web communications, digital strategy and website content design and management; OR
A degree such as Bachelor of Communication and Media Studies, Bachelor of Communications or a related field and with at least 6 years of progressive experience in areas such as web communications, digital strategy and website content design and management.
Experience in writing for the web is required.
Experience in Content Management Systems (CMS), Google Analytics or Adobe Analytics and project management experience is considered an asset.
Success in this position requires excellent consulting, customer service, interpersonal leadership, relationship building, communication, negotiation and presentation skills.
Demonstrated ability to apply business knowledge, be politically sensitive, respond to multiple priorities.

Pre-employment Requirements