Where to vacation—particularly during our frigid Canadian winters—has consumed families for years. A warm sun, a sandy beach, and a cold cerveza all look pretty good when it is -14 and there's a blizzard outside.

And for decades, the easy and comparatively safe decision was the United States of America. Oh sure, the dollar might bounce around, but generally the sun was warm in Florida or Arizona or California. The people were nice, and the language more or less the same.

That is changing. Most of the change has been driven by a muscular response by Canadians to what has been perceived as insults by President Trump. Canadian flags are waving, people are making more domestic choices in the grocery store, and there is growing evidence of Canadian travelers opting for non-American destinations.

For example, according to the Tampa Bay Times, airport officials at Tampa International are reporting a 12% decline in seat capacity in April from Canadian destinations. Flight tracker Cirium reports a 15% reduction to Miami, and about 20% to Lauderdale.

Tourism dollars represent big money to many local communities. The US Travel Association has estimated that a 10% reduction in Canadian travel could mean 2 million fewer visits, $2.1 billion in lost spending, and result in the loss of 14,000 American jobs.

Vacation travel is one thing; selling a winter home is another. But there is anecdotal evidence that a growing number of Canadian snowbirds who own a home (usually condo or trailer) are exiting. That is an even more difficult decision for snowbirds, because often they have developed close friendships with other renters/owners, sometimes over decades.

 It is certainly too early to tell if this is a trend, a blip or a new normal. But without doubt, Canadians are flexing their economic muscle in protest against one man—while clearly not against the American people.

Now let's bring the Stanley Cup back on Canadian soil, where it belongs.